BUSINESS PLAN
The Deadline to submit the Business Plan is over. Selected teams will be notified soon.
The business plan is the embryo that turns into a multi million dollar business with global recognition. And here's the incubator to turn your innovative ideas into real businesses.
At the Kurukshetra Business Plan Competition,you get a unique opportunity to put forward your business ideas in front of an eminent panel of judges, who evaluate the viability of the plan and provide invaluable suggestions to make the proposals more effective.
With ever more effort, time, money and brains being pumped into new ventures with every passing year, this is a must-participate event for aspiring entrepreneurs, who want to test the goodness of a business plan that they have developed.
So, capitalize on your creative differences and feel your way into the business world !!
PHASE I: Participants are required to submit the complete business plan in accordance to the mentioned guidelines.
PHASE II: The shortlisted teams (finalists) will be allowed to attend a workshop on entrepreneurship. They can interact with the mentors who will be conducting the workshop, so as to improve their plan.
PHASE III: The final teams will have to present their Business plan to the judges. The presentation time is 10 minutes which is followed by Question Answer session for about 3 minutes.
Note :The selected teams will be notified through mail or call.Send your summaries to bp[at]kurukshetra[dot]org[dot]inImportant Dates:
- PHASE I (Submission of Complete Business Plan ) is over.
- Last Date for Submission of Business Plan ppt* (Finalists): January 15th, 2008.
*ppt- visual aid, to be used in the final presentation ( example- PowerPoint, Flash, PictureClippings).
General Tips regarding the visual aid:
- Use graphics, schematic diagrams, and figures to make the presentation effective. Keep text to minimum possible.
- Size of lettering and clarity of presentation materials are important. For letter size, we recommend Times New Roman with font size 24 points or larger.
Business plan Format
Word Limit: Max of 10 pages (not more than 500 words/page)*
1.For writing the B plan, a team may follow 'any course' that seems suitable to its particular need. However, we recommend a generic scheme for the same which can include the following:
1. Executive Summary
Target Market
Team and the Offering
Unique selling points
2. The Concept
The nature of the industry
Concept of company
Services provided / products produced
3. The Strategy for Entry and Expansion
SWOT analysis
4. Organizational Structure
Departmentation
5. The Market Groundwork
Market - The Customers
Market Trends and Competition
6. Corporate/ Administrative plans
7. Operational Plans
Geographical Location
Employment Strategy
8. The Management
Organizational Hierarchy
Investor and Ownership Issue
9. Technology Strategy
Cutting Edge
10. The Financial Plan
Income Statement
Expenditure Statement
Profit
Loans and Liabilities
Net Profit
11. Marketing and Sales
Marketing Strategy Outline
Pricing
Customer Satisfaction
12. Risks Involved
Critical Risks and Problems
Assumptions
13. Alternative Strategies
Multi-dimensionality
14. The Schedule
Goals to be achieved at the end of first year
Goals to be achieved at the end of second year
Goals to be achieved at the end of third year
Long Term Goals
2. The font should be 12 pixels Times New Roman with a gap of at least 1.5 between
two lines. Suitable font sizes can be adopted for headings and sub-headings.
3. The title page of the B plan must contain the topic of the business plan, name of the members as on their college ID-cards, name of the college(s) to which the members belong, a common email address and contact number.
Rules
- Each team must formally present their B plan in the competition. Presentations must be no longer than 10 minutes.
- A 3-minute question-and-answer session will follow the presentation of the Business plan.
- Presentations should be accompanied by visual aids. An LCD projector will be available in the contest hall.
- A team can send more than one entry.
- A person cannot be a part of more than one team.
General:
- Team of Maximum 4 - all members should be full time students (either graduates or undergraduates).
- Proposed business plan should not be in violation of any intellectual property rights.
- The winners will be paid only 10% of the prize money at the end of the event and the remaining amount will be given when proof of venture startup is given and verified by contest organizers. Decision of contest organizers is final.
- Market analysis.
- Innovative strategies.
- Innovative product/service.
- Economic/Technical feasibility.
- Structure of business model.
- Probability of sustaining in market for long.
- Rate of growth of the company/Revenue potential.
- Effect on society/environment.
Does your business plan reach these expectations?
|
Criterion |
Description |
Expected |
|
Business Opportunity |
Identify the loopholes in the system. Find out paths you would walk on close eyed. |
Piques interest, fascinating business tantras, high growth and realistic |
|
Product or Service |
Describe the product/service. |
Innovative product or service (i.e. prototype complete ,unique) |
|
Demand analysis |
What is the profile of the target consumer? What are his demands and how does your product address them |
Clear, defined and well sorted target buyers |
|
Entry Strategy |
Analysis of existing competitors. strengths and weakness and how your product has an edge over other products |
Patented product or service, first to enter market, lower cost structure |
|
Customer orientation |
Is the product a necessity or a luxury? How will it benefit the consumer |
High customer value, market survey conducted, first customers listed |
|
Market Size |
How big is the size of the market targeted by your product |
Large or expanding market |
|
Competition |
Give an assessment of the competition you expect to face |
No established competitors or industry leaders |
|
Marketing |
Cover your Marketing strategies and future advertising plans |
Excellent blueprint covering the 4Ps (Product, Price, Placement and Promotion). Very convincing and promising marketing strategy with high market penetration. |
|
Structure of management team |
Give a detailed account of the management team of your company |
Well organized team covering all major areas with notable experience and/or abilities and has a high profile person for the company |
|
Time bound action plan |
Time frame in which your plan will become operational |
Highly realistic and thorough planning |
|
Financial planning |
Estimates of the funding required and expected returns |
Planning and expected return based on realistic assumptions and return is highly attractive |
|
Risk and Risk Management |
Contingency measures to deal with any crisis situation |
Multi-Dimensionality, Innovative and effective countermeasures |
|
Exit Strategy |
A back gate exit causing minimum losses to all. |
A clear escape route in case of failure of the business plan to ensure that any losses incurred in investment are recouped |
|
Business Plan on the whole |
Produce a successful business model |
Highly attractive and persuasive in all main aspects. A business concept with great potential, clear prospects for success, and an inspiring presentation |
1. Can I choose any subject of my interest in doing the business plan?
Yes, it can either be your own innovative product or existing product. You can also take service sector for that matter.
2. What is the difference between executive summary and business plan?
Executive summary is the prototype of the business plan. Executive summary should be short and should reveal the whole idea of the company and its strategy while business plan gives full description and explanation of the strategy.
3.Will the final presentation be a closed-doors event (not open to audience)?
If you want it to be so, then necessary arrangements wiil be made.
4.Can I use business planning software?
Yes you can use the Business-planning software as it helps you to organize and guide you through the process
If you have any further query please post it in Kurukshetra forum .
Click here to download this business model
Click here to download this business model
|
Bplan/Team Name |
College Name |
|
Innovative India |
NMIMS |
|
DIAMAS COATS |
IIT(K),IIM(C),UNIVERSITY OF CALIFORNIA |
|
VISHWAKARMA |
IIM Bangalore |
|
Pragati |
FMS |
|
SAMRATH |
IIM Lucknow |
|
E-Bazaar |
IIFT |
|
CEI Solutions |
NMIMS |
|
Baby’s Day In |
IIM Bangalore |
|
Estimatics |
FMS |
|
Retail Clearing House |
IIM Bangalore |
|
IRUMUPURUTHAM |
IIT Bombay |
|
Evergreen Energy |
XIM,Bangalore |
|
E-Health & Telemedecine |
MKCG Medical College, KSRM Bhubaneswar |
|
Countryside Excursion |
BITS Pilani |
Contact:
Shilpa +91 - 99405 52315
Vinoth +91 - 94448 17579
Mail to : biz[dot]plan[at]kurukshetra[dot]org[dot]in
Or post your queries @ Kurukshetra forum.