PD
3
ARE YOU KNOWN FOR CRAZY BUT INNOVATIVE IDEAS???
HAVE YOU ALWAYS THOUGHT THAT AN EXISTING PRODUCT COULD HAVE BEEN BETTER???
DO YOU LIKE DEVELOPING NEW PRODUCTS??
ARE YOU GOOD AT CONVINCING PEOPLE WITH YOUR MARKETING SKILLS??
Then you are a prospective winner of PD3 !!!
PD3 (PRODUCT DESIGN, DEVELOPMENT AND DEPLOYMENT) is a perfect blend of creativity and engineering. It aims to strike a balance between basic theoretical knowledge, design, practical, workshop skills and a bit of marketing skills too. Sir Albert Einstein once said “Imagination is more important than knowledge”. The human brain comes up with more than a million ideas a day and even if a fraction of it is put into work it would be a different world altogether.
This competition is a platform for all of you to let that genius inside you to stand out among the crowd of intelligentsia. So be there with a product of your own, however whacky or crazy it may be scientifically and sell it to our elite panel of judges who would reward you with lot more than you can imagine.

You can make any product of your choice with interesting functionalities.
But your product must be socially relevant or meet current market needs and must be cost effective.
Some sample products are given for
1.Vehicle for the differently abled
2.Automatic coconut fibre removal machine
3.Dustbin that automatically separates biodegradable and non biodegradable waste
4.Charging mobiles using green energy
5.Biometric finger print sensor in automobiles
Products recommended by our sponsor WHIRLPOOL
1. New Generation Fabric Care & treatment
- Futuristic Machine looking beyond 5 years
- Not only washing but also the whole process
2. Low Cost Bachelor Wash
- in the range of 3000 to 4000 as Selling price
- Should wash clean and use less water
3. Non-Aqueous wash
- Not using water in the machine
- Should clean clother/fabric without water
4. Simple plug and play use interface for washing
- Understand the logic and generate a prog. for washing
ALL PRODUCTS WILL BE GIVEN EQUAL WEIGHTAGE!!!

There are 3 stages,
Stage 1:
- Present your thoughts and ideas in the form of an abstract.
- A clear explanation has to be made by the participants with respect to their approach in the design and development of the entire product.
- Also images of the basic design of the product must be provided.
- click here to see the format of the abstract.
- You will have to send your abstract in pdf format to our email address which is pd3[at]kurukshetra[dot]org[dot]in. If you do not receive the acknowledgement, please contact us immediately.
- Your abstracts must reach us on or before Jan 5,2008.
- After scrutinizing all the abstracts, the best 25 will be selected based on their display of innovation and application of engineering knowledge.
Judging criteria
- Effectiveness in meeting the chosen product functionalities
- Newness
- Creativity
- Range of target customers
Stage 2:
- This is the most crucial stage and will be given more weight than the subsequent stages.
- The selected participants will be invited.
- You should exhibit your projects (products + the accessory displays like software etc.) And explain its working before the judges.
- Best 5 will be chosen for the next stage.
Judging criteria
- Performance
- Simplicity
- Innovativeness
- Cost effectiveness
- Aesthetics
Stage 3:
- You should make a PowerPoint presentation on how the project involves application of engineering and other attractive qualities that your product possesses.
- At least one of the participants should be able to market the product effectively.
- 3 winners shall be chosen.
Judging criteria
- Effective marketing.
- Information conveyed through presentation.

- Maximum of 5 per team.
- A team can submit any number of entries (more than one for each product functionality is also acceptable) on or before 5-1-2008.
- Participants should get a letter of authenticity from a professor stating that this idea is genuine. Plagiarism, if discovered at any stage, shall lead to immediate disqualification.
- No refund on money spent on any project.
- Entries can be sent as papers or patents.
- Judges decision is final and binding

1.How do I send my design?
You will have to email your design in the form of pdf file or a PowerPoint presentation to pd3[at]kurukshetra[dot]org[dot]in . If you have any other files that you have to attach then put them all together as a zip file and mail it to the above stated ID. Don't forget to mention your name, college name and your contact numbers.
2.How detailed should my abstract be?
It need not be very detailed .The only thing we are expecting in the first stage is the basic concept and solid ground work to have been done in developing a product with the functionalities chosen.It must also have images of your product's basic deign. Make your abstract as simple and clear as possible.
3.Will I be questioned in the final round? Should I be good at communication?
You may be questioned. That is for the judges to decide. Atleast one of you must be able to effectively market your product in the third stage. Don't worry. Your communication skills or the lack of it will not be a criterion in deciding the winner. Only the content matters.
4.Should my product be functional, i.e. should it be a working model?
Yes, a working prototype is required.
5.Who can participate in this event?
The event is open to students at any level (UG, PG) throughout the world.
6.Should all team members be from the same college?
It is not essential, but might be simpler for you to coordinate if it is so.
7.What equipments will you provide us while displaying our project?
We will provide you with a small podium or a stall with necessary furniture for displaying your product. Apart from that a 230 volt power supply and computer for your assistance will be provided.
8.Do I need to attend everyday?
Atleast one of you must be there in the display stall on all 2-3 days of kurukshetra. The time for which the product will be displayed will be for about 6-8 hrs a day with breaks for lunch. 9. How can we get more information on the pd3 event?
Kindly contact us at pd3[at]kurukshetra[dot]org[dot]in
1. 4S
Sri Sairam Engineering College,Chennai
2. ESWARIANS
Easwari Engineering College,Chennai
3. KOPF
GCT,Coimbatore
4. MANU UNITED - INFLATABLE HELMET
CEG,Chennai
5. GLADIATORS
Noorul Islam college of engineering,Kanyakumari
6. PRAVEEN KUMAR
Kongu Engineering College,Perundurai
7. CYBERGYAN- EXO WASH
Sanketika Vidya Parishad Engineering College,Vishakapatnam
8. MECHTRON
TCE,Madurai
9.HELPERS
Sri Venkateshwara College of Engineering,Chennai
10.BLITZKRIEGERZ
PSG College of Technology,Coimbatore
11.SLASHER
CEG,Chennai
12.FABULOUS
MVSR Engineering College,Hyderabad
13.NOVATEURS
Sri Krishna College Of Engineering and Technology,Coimbatore
14.AUTOMATED RATIONING FOR PUBLIC DISTRIBUTION SYSTEM
Kongu Engineering College,Perundurai
15.VISION FOR VISUALLY IMPAIRED
Velammal Engineering College,Chennai
16.DANCING LIGHTS
Amrita Vishwa Vidya Peetam,Bangalore
17.6 LEGGED ROBOT
CEG,Chennai1.
18.DESIGN OF INTELLIGENT AUTO TRACK SOLAR PANEL
PSG College Of Technology,Coimbatore
19.CYBERGYAN - WATER DISTRIBUTER
Sanketika Vidya Parishad Engineering College,Vishakapatnam
20.MANU UNITED - VACUUM CLEANER
CEG,Chennai
WAITING LIST
1.FRIDGE
Anand Institute of higher technology,Chennai

Contact
Saranya . R +91 - 9840530500
Vignesh Raj +91 - 9841799405
Karthik . V +91 - 9884530418
Post your queries @ kurukshetra forum